Scenario 12-4
You scan job advertisements available in Dallas on craigslist.com and find what may be your dream job. The posting reads, "Entry-level position in media." You click on it, and the ad says, "Motivated individual sought to aid in media planning and buying at an established advertising agency. Must have general knowledge of the media and be aware of the current challenges media buyers are likely to face. Salary negotiable." You email your resume and cover letter to the contact person in the ad, and you receive a response setting you up for an interview next week.
-(Scenario 12-5)"Are smaller print ads okay? Or are you a firm believer of the ______, that is,increased size means increased recognition?"

Question

Scenario 12-4
You scan job advertisements available in Dallas on craigslist.com and find what may be your dream job. The posting reads, "Entry-level position in media." You click on it, and the ad says, "Motivated individual sought to aid in media planning and buying at an established advertising agency. Must have general knowledge of the media and be aware of the current challenges media buyers are likely to face. Salary negotiable." You email your resume and cover letter to the contact person in the ad, and you receive a response setting you up for an interview next week. 
-(Scenario 12-5)"Are smaller print ads okay? Or are you a firm believer of the ______, that is,increased size means increased recognition?"

Quizplus · Accepted Answer

The correct answer is "square root law," which suggests that the recognition of an ad increases with the square root of its size. This principle is relevant in media planning and buying, indicating that larger ads are more likely to be noticed.

Scenario 12-4 You Scan Job Advertisements Available in Dallas on Craigslist.com and Craigslist.com