Unlike other media classes, except perhaps newspapers now and then, magazines carry ads that often benefit from an extended life due to a concept called

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Pass-along readership refers to the sharing of magazines among multiple readers, which can result in ads being seen by a larger audience than just the initial subscriber. This extended life for ads is unique to magazines and is not commonly seen in other media classes, except for possibly newspapers on occasion. Hyper-localism refers to an emphasis on local content within a specific geographic area and does not relate to the extended life of ads. Pay-for-inquiry and first-run syndication are not applicable to the concept of extended ad life in magazines.

Unlike Other Media Classes, Except Perhaps Newspapers Now and Then