A well-known producer of frozen turkeys wants to run ads in several monthly magazines for two issues prior to Thanksgiving.The rough layouts presented to the client are rejected, so the agency has to go back to square one and start all over.Even if everything goes well, the creative team may have a very tight schedule.That's because magazine deadlines for ads can be as much as ____ in advance of publication.

Question

Quizplus · Accepted Answer

Magazine deadlines for ads can be as much as 90 days (or 3 months) in advance of publication. This means that the creative team would need to have the final ad ready and approved at least 3 months before Thanksgiving, which could result in a tight schedule if the initial layouts were rejected and the team needs to start over.

A Well-Known Producer of Frozen Turkeys Wants to Run Ads