A soft drink advertiser decides to runs banner ads to direct preteens to its interactive home page.Its agency places these ads on websites related to teen magazines, action gaming, and extreme sports, among others, because this tactic
A) links the banner with the home page.
B) targets specific market niches.
C) offers high-volume traffic rather than low-volume traffic for the same price.
D) has been shown by academic research to boost online sales.
Correct Answer:
Verified
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