You are the marketing manager of a small corporate airline that handles business flights for executives and celebrities, but also specializes in group charters to major sporting events, concerts, and festivals.To reach businesspeople as well as affluent fans on the Internet, you will have to avoid the usual fare because these two target audiences ignore most advertising and hate distractions.However, they do tend to take note of online videos.So where should you put your advertising money?

Question

Quizplus · Accepted Answer

Viral marketing through online videos is the best choice to reach the target audiences. Businesspeople and affluent fans tend to watch and share viral videos, making them more likely to remember and engage with the airline's brand. Additionally, viral marketing can be more cost-effective than traditional advertising methods like banners or email distribution. Gaming sites may not be as effective for reaching these audiences, as they are not typically known for their interest in gaming.

You Are the Marketing Manager of a Small Corporate Airline