With the increase of digital telecommunications devices, mobile marketing can take many forms.One interesting finding is that IBP communications through mobile devices

Question

Quizplus · Accepted Answer

The passage states that mobile marketing can take many forms and that IBP communications through mobile devices show surprisingly high recall. This suggests that consumers are able to remember and recall these types of communications, indicating their effectiveness. Therefore, option D is the best choice. Option A is incorrect as the passage does not suggest that mobile marketing is more annoying than pop-up ads. Option B is incorrect as the passage does not mention television formats specifically. Option C is incorrect as it contradicts the concept of permission marketing, which is the idea of obtaining explicit consent from consumers before sending them marketing messages.

With the Increase of Digital Telecommunications Devices, Mobile Marketing Can