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An Advertiser for a Weight-Loss Product Decides to Use Paid

Question 63

Multiple Choice

An advertiser for a weight-loss product decides to use paid search.This means that it


A) pays websites and portals to place ads in or near certain lists of search results.
B) offers the same content materials a consumer would normally pay for using traditional media.
C) pays consumers a small amount to have them click on particular websites.
D) promotes itself at the portal or other entry place to the Web.

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