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A Marketing Director for a Snack Producer Is Trying to Convince

Question 60

Multiple Choice

A marketing director for a snack producer is trying to convince corporate executives to consider advertising on several blogs.One thing that he should remember about blogs is that they


A) do not generate a lot of trust among consumers.
B) are read by more than 80 percent of all Internet users.
C) can contain product pitches or messages without revealing any affiliations with the companies behind them.
D) provide the strongest reach of all formats on the Internet.

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