A manufacturer helps out a retailer by sharing the cost of local advertising, allowing the manufacturer to have some control over the process and the retailer to advertise for less.They are taking part in a form of business-market sales promotion.
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Q1: One objective for promotions in the trade
Q5: One advantage of using sweepstakes and contests
Q8: Friendly Car Wash offers a deal in
Q10: Retailers often run trade promotions simultaneously along
Q10: Sales promotions have an advantage over advertising
Q11: Sales promotion is the use of incentive
Q15: Sales promotion can attract attention and motivate
Q16: A manufacturer of dental care products sets
Q17: The fight for space on grocers' shelves
Q19: The great thing about sales promotion is
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