The John Hancock Financial Services Company Has Been a Pioneer

The John Hancock financial services company has been a pioneer in measuring the effectiveness of dollars spent on sponsorships.Based on their marketers' calculations, executives felt that the company's first sponsorship of a college football bowl game in the 1980s was a good media buy.This was because its sponsorship deal

A) provided about three times the exposure of traditional advertising.
B) required little planning or manpower to execute.
C) banned all other companies from advertising.
D) allowed for the delivery of an ad message in a traditional way.