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The Producer of a Women's Sportswear Line Is Delighted to Find

Question 43

Multiple Choice

The producer of a women's sportswear line is delighted to find that her sponsorship of the Women's Softball World Series came with some extra benefits.It provided opportunities to entertain clients, recruit new customers, motivate employees, meet real consumers, and distribute small premiums.All of these can be considered examples of using


A) media impressions.
B) authenticity.
C) leverage.
D) product placement.

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