A firm has decided to sponsor a PGA golf tournament.Its marketing director knows it is critical to find unique ways to leverage the sponsorship.One way to leverage the sponsorship beyond traditional methods would be to

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Using the sponsorship opportunity to entertain important clients and recruit new ones is a unique way to leverage the sponsorship beyond traditional methods. This not only promotes the company's brand, but also strengthens its relationships with current and potential clients. Options A, B, and C are traditional methods of leveraging sponsorship and do not provide unique opportunities for the company.

A Firm Has Decided to Sponsor a PGA Golf Tournament