A Marketing Director Meets with Her Staff to Review Recent

A marketing director meets with her staff to review recent problems they have encountered in coordinating widespread and diverse aspects of their marketing plan.She lists all the reasons she can think of that explain why coordinating an IBP effort is a huge challenge.But which of the following would not be one of her reasons?

A) Specialists often lose sight of overall objectives outside their specialty.
B) Internal competition for budget allocation often works against coordinated efforts.
C) By definition, IBPs rarely do not require explicit goals and objectives.
D) There has been an explosion in the number of media options available.