Scenario 16-1
MakeWaves is a promotional company with a website that offers the opportunity to sponsor a yacht in Grand Prix yacht racing. Commercial sponsors of the WaveRunner yacht can buy space for logos and graphics on the WaveRunner's sails, hulls, crew member's uniforms, and trailers. For enough sponsorship money, the WaveRunner will even change its name to better fit the sponsor. The WaveRunner is scheduled to compete in five Grand Prix yacht-racing events every year. MakeWaves claims on its website that sponsoring the WaveRunner in a race could result in millions of impressions in sailing magazines and newspapers as well as on broadcast media, and offers specific calculations to those who inquire.
-(Scenario 16-1)A company that thinks about sponsoring the WaveRunner does so with the hopes that it will play a major role in its IBP effort.One potential risk of using nontraditional forms of promotion is that they:

Question

Scenario 16-1
MakeWaves is a promotional company with a website that offers the opportunity to sponsor a yacht in Grand Prix yacht racing. Commercial sponsors of the WaveRunner yacht can buy space for logos and graphics on the WaveRunner's sails, hulls, crew member's uniforms, and trailers. For enough sponsorship money, the WaveRunner will even change its name to better fit the sponsor. The WaveRunner is scheduled to compete in five Grand Prix yacht-racing events every year. MakeWaves claims on its website that sponsoring the WaveRunner in a race could result in millions of impressions in sailing magazines and newspapers as well as on broadcast media, and offers specific calculations to those who inquire. 
-(Scenario 16-1)A company that thinks about sponsoring the WaveRunner does so with the hopes that it will play a major role in its IBP effort.One potential risk of using nontraditional forms of promotion is that they:

Quizplus · Accepted Answer

Nontraditional forms of promotion, such as sponsoring a yacht in a race, may involve different factors and channels that need to be coordinated with the overall IBP (Integrated Brand Promotion) message. This can potentially create challenges for the company to ensure consistency and integration in their promotional activities. Therefore, one risk of using nontraditional forms of promotion is that it may contribute to the challenge of coordinating IBP messages. Option B is not accurate, as many nontraditional forms of promotion can indeed be measured using various methods. Option C and D are not applicable in this scenario as the MakeWaves website claims that sponsoring the WaveRunner can result in millions of impressions and offers specific calculations to potential sponsors, indicating that it can make a strong impact and offer a targeted audience.

Scenario 16-1 MakeWaves Is a Promotional Company with a Website That Offers