Scenario 16-1
MakeWaves is a promotional company with a website that offers the opportunity to sponsor a yacht in Grand Prix yacht racing. Commercial sponsors of the WaveRunner yacht can buy space for logos and graphics on the WaveRunner's sails, hulls, crew member's uniforms, and trailers. For enough sponsorship money, the WaveRunner will even change its name to better fit the sponsor. The WaveRunner is scheduled to compete in five Grand Prix yacht-racing events every year. MakeWaves claims on its website that sponsoring the WaveRunner in a race could result in millions of impressions in sailing magazines and newspapers as well as on broadcast media, and offers specific calculations to those who inquire.
-(Scenario 16-1)MakeWaves is pitching a very specific sponsorship offer with its own benefits.But overall,the category of event sponsorship has certain advantages.One of the main advantages is that it:

Question

Scenario 16-1
MakeWaves is a promotional company with a website that offers the opportunity to sponsor a yacht in Grand Prix yacht racing. Commercial sponsors of the WaveRunner yacht can buy space for logos and graphics on the WaveRunner's sails, hulls, crew member's uniforms, and trailers. For enough sponsorship money, the WaveRunner will even change its name to better fit the sponsor. The WaveRunner is scheduled to compete in five Grand Prix yacht-racing events every year. MakeWaves claims on its website that sponsoring the WaveRunner in a race could result in millions of impressions in sailing magazines and newspapers as well as on broadcast media, and offers specific calculations to those who inquire. 
-(Scenario 16-1)MakeWaves is pitching a very specific sponsorship offer with its own benefits.But overall,the category of event sponsorship has certain advantages.One of the main advantages is that it:

Quizplus · Accepted Answer

Event sponsorship offers personal contact with consumers, publicity during and after the event and helps activate other IBP efforts. It allows sponsors to target specific groups of consumers who are already interested in the event and thus more likely to purchase the sponsor's brand. It also offers the opportunity to embed the brand in a very visible and memorable way, through signage, giveaways, and other promotional efforts.

Scenario 16-1 MakeWaves Is a Promotional Company with a Website That Offers