Scenario 16-1
MakeWaves is a promotional company with a website that offers the opportunity to sponsor a yacht in Grand Prix yacht racing. Commercial sponsors of the WaveRunner yacht can buy space for logos and graphics on the WaveRunner's sails, hulls, crew member's uniforms, and trailers. For enough sponsorship money, the WaveRunner will even change its name to better fit the sponsor. The WaveRunner is scheduled to compete in five Grand Prix yacht-racing events every year. MakeWaves claims on its website that sponsoring the WaveRunner in a race could result in millions of impressions in sailing magazines and newspapers as well as on broadcast media, and offers specific calculations to those who inquire.
-(Scenario 16-1)How would an advertiser hope to benefit from sponsoring the WaveRunner?

Question

Scenario 16-1
MakeWaves is a promotional company with a website that offers the opportunity to sponsor a yacht in Grand Prix yacht racing. Commercial sponsors of the WaveRunner yacht can buy space for logos and graphics on the WaveRunner's sails, hulls, crew member's uniforms, and trailers. For enough sponsorship money, the WaveRunner will even change its name to better fit the sponsor. The WaveRunner is scheduled to compete in five Grand Prix yacht-racing events every year. MakeWaves claims on its website that sponsoring the WaveRunner in a race could result in millions of impressions in sailing magazines and newspapers as well as on broadcast media, and offers specific calculations to those who inquire. 
-(Scenario 16-1)How would an advertiser hope to benefit from sponsoring the WaveRunner?

Quizplus · Accepted Answer

By sponsoring the WaveRunner in a yacht race, the advertiser can transfer the consumers' positive feelings or image about yacht racing to the product or brand being promoted. This can help to create a favorable association in the minds of consumers and potentially lead to increased sales or brand loyalty. While sponsorship may also result in television advertising or the opportunity to strategically write a press release, these are not the primary benefits an advertiser would hope to gain. Furthermore, while sponsorship can be a cost-efficient form of promotion and advertising, this is not the only benefit a sponsor would hope to receive.

Scenario 16-1 MakeWaves Is a Promotional Company with a Website That Offers