Scenario 16-1
MakeWaves is a promotional company with a website that offers the opportunity to sponsor a yacht in Grand Prix yacht racing. Commercial sponsors of the WaveRunner yacht can buy space for logos and graphics on the WaveRunner's sails, hulls, crew member's uniforms, and trailers. For enough sponsorship money, the WaveRunner will even change its name to better fit the sponsor. The WaveRunner is scheduled to compete in five Grand Prix yacht-racing events every year. MakeWaves claims on its website that sponsoring the WaveRunner in a race could result in millions of impressions in sailing magazines and newspapers as well as on broadcast media, and offers specific calculations to those who inquire.
-(Scenario 16-1)The MakeWaves website offers no information about the conversion of fan loyalty toward a sport into actual purchases of the sponsor's product.Marketers who have set fan loyalty as their main goal would do well to look into the branded entertainment opportunities of _________,who are known to be especially loyal to sponsors of this sport.

Question

Scenario 16-1
MakeWaves is a promotional company with a website that offers the opportunity to sponsor a yacht in Grand Prix yacht racing. Commercial sponsors of the WaveRunner yacht can buy space for logos and graphics on the WaveRunner's sails, hulls, crew member's uniforms, and trailers. For enough sponsorship money, the WaveRunner will even change its name to better fit the sponsor. The WaveRunner is scheduled to compete in five Grand Prix yacht-racing events every year. MakeWaves claims on its website that sponsoring the WaveRunner in a race could result in millions of impressions in sailing magazines and newspapers as well as on broadcast media, and offers specific calculations to those who inquire. 
-(Scenario 16-1)The MakeWaves website offers no information about the conversion of fan loyalty toward a sport into actual purchases of the sponsor's product.Marketers who have set fan loyalty as their main goal would do well to look into the branded entertainment opportunities of _________,who are known to be especially loyal to sponsors of this sport.

Quizplus · Accepted Answer

NASCAR fans are known for their loyalty to sponsors and are more likely to purchase products from companies that sponsor their favorite drivers or teams. Additionally, NASCAR events offer numerous branded entertainment opportunities such as car displays, hospitality events, and sponsor-themed activities. Therefore, marketers who prioritize fan loyalty should consider sponsoring a NASCAR team or event.

Scenario 16-1 MakeWaves Is a Promotional Company with a Website That Offers