Scenario 16-2
HollywoodBranding is a new promotions company formed by three former ad executives who had illustrious careers in large multi-service advertising agencies. Over the years, they developed close ties with a number of Hollywood movers and shakers. Consequently, they feel poised to respond to the business world's growing desire for branded entertainment. But they are aware that they need to continually fight their old school thoughts about branding forged in years of working solely with traditional media.
-(Scenario 16-2)HollywoodBranding promotes itself to prospective clients by saying that it is located at Madison & Vine,and offers innovative brandertainment.This means that it will:

Question

Scenario 16-2
HollywoodBranding is a new promotions company formed by three former ad executives who had illustrious careers in large multi-service advertising agencies. Over the years, they developed close ties with a number of Hollywood movers and shakers. Consequently, they feel poised to respond to the business world's growing desire for branded entertainment. But they are aware that they need to continually fight their old school thoughts about branding forged in years of working solely with traditional media. 
-(Scenario 16-2)HollywoodBranding promotes itself to prospective clients by saying that it is located at Madison & Vine,and offers innovative brandertainment.This means that it will:

Quizplus · Accepted Answer

HollywoodBranding's promotional statement emphasizes "brandertainment," which indicates that they connect companies with consumers through entertainment venues rather than acting as a full-service advertising agency, inventing logos and slogans, or tracking media impressions.

Scenario 16-2 HollywoodBranding Is a New Promotions Company Formed by Three Former