The Director of a Promotional Agency Has Several Clients Who

The director of a promotional agency has several clients who might be interested in branded entertainment.He looks into marketing history to better understand how this concept has progressed over the years.What would he find regarding the history of branded entertainment?

A) It began with the birth of television and the first variety show.
B) Its longest-running vehicle was Guiding Light, a soap opera that ran for more than 70 years on radio and TV.
C) It has involved many firms but none that match the marketing collaboration of Kraft Foods.
D) It began with a radio show based on Campbell's soup.