Scenario 16-2
HollywoodBranding is a new promotions company formed by three former ad execs who had illustrious careers in large multi-service advertising agencies.Over their years in account management and creative work, they developed close ties with a number of Hollywood movers and shakers.Consequently, they feel poised to respond to the business world's growing desire for branded entertainment.But they are aware that they need to continually fight their "old school" ways of thinking about branding, forged in years of working solely with traditional media.
-(Scenario 16-2) HollywoodBranding promotes itself to prospective clients by saying that it is "located at Madison & Vine" and offers innovative "brandertainment." This means that it will

Question

Quizplus · Accepted Answer

HollywoodBranding promotes itself as a provider of "brandertainment," which connects companies with consumers through entertainment venues. This means that they will focus on creating branded content that is entertaining and engaging for the target audience. They are not necessarily offering full-service advertising agency services, creating logos and slogans, or simply tracking media impressions.

Scenario 16-2 HollywoodBranding Is a New Promotions Company Formed by Three Former