What is one main reason why direct marketing has grown in popularity?
A) its use of only one type of media to get a response
B) its goal of long-term sales promotion
C) its immediate measurement of response
D) its reliance on technology rather than human behavior
Correct Answer:
Verified
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Q31: Order taking is just what it sounds
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Q32: Direct mail is probably the direct marketer's
Q33: Direct marketing is defined as an interactive
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