A company wants to sell a window cleaning kit in a 30-minute infomercial.What does an experienced PR specialist suggest that this company do?

Question

Quizplus · Accepted Answer

The PR specialist would suggest repeating the phone number and website throughout the broadcast to ensure that viewers can easily remember the contact information. This would increase the likelihood of viewers purchasing the window cleaning kit after the infomercial. Waiting until the end to give contact information may cause viewers to forget or lose interest, and hiring a celebrity spokesperson may not be necessary for a window cleaning kit. Testimonials could also be beneficial in convincing viewers of the effectiveness of the product. However, none of the choices explicitly mention the use of testimonials.

A Company Wants to Sell a Window Cleaning Kit in a 30-Minute