The role of a marcom manager is to

Question

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The role of a marcom manager (Marketing Communications Manager) is to plan and execute the overall communications program, including advertising, public relations, sales promotion, and direct marketing, and oversee functional specialists to ensure that each element of the program works together to achieve the desired results. This involves setting goals and budgets, identifying target audiences, developing messaging and creative strategies, and monitoring and evaluating campaign performance. While efficient and timely product delivery, monitoring contacts and sales, and media scheduling may be important aspects of marketing and communications, they are not the primary responsibilities of a marcom manager.

The Role of a Marcom Manager Is to