Scenario 17-1
If you walk into a Cracker Barrel Old Country Store, you'll see many items once found in general stores, like porcelain signs, ceramic jugs, tin boxes-and Coca-Cola trays and plaques.And since 2004, Coca-Cola Co.has maintained a larger display of unique Coca-Cola memorabilia at the Cracker Barrel in Nashville, right next to the Opryland Hotel.Visitors will find a number of rare holiday paintings, prints, and calendars featuring the familiar Santa Claus figure and a bottle of Coke.In 1931, the company had commissioned professional illustrator Haddon Sundblom to create illustrations for its advertising, resulting in the warm and jolly image of Santa that has endured in American culture ever since.The soft drink has been served in Cracker Barrel stores for 40 years, so this is a natural connection for both brands.In fact, for its 40th anniversary in 2009, Cracker Barrel featured Black Cherry Coke in limited-edition glasses bearing logos of both brands.(http://www.crackerbarrel.com/about-decor.cfm?doc_id=51.Accessed January 17, 2011.)
(original press release by Jim Taylor, "Rare Coca-Cola® Holiday Artwork on Display at Cracker Barrel Old Country Store®," http://www.crackerbarrel.com/mediaroom-newsreleases, November 15, 2004.)
-(Scenario 17-1) If Coca-Cola employed someone to call on frequent buyers of its memorabilia to guarantee their satisfaction and update their needs-but not necessarily to pitch new products or close another sale-this employee would be considered to be a(n)
A) order taker.
B) missionary salesperson.
C) system solutions person.
D) creative salesperson.
Correct Answer:
Verified
Q64: Scenario 17-3
As the number of firms utilizing
Q75: Scenario 17-2
AmericanProfile is an e-technology company.It allows
Q87: Scenario 17-2
AmericanProfile is an e-technology company.It allows
Q88: Scenario 17-2
AmericanProfile is an e-technology company.It allows
Q90: Scenario 17-3
As the number of firms utilizing
Q91: Scenario 17-4
Trapper's Lake Lodge is rustic hotel
Q92: A national big-box retailer has created a
Q93: Scenario 17-4
Trapper's Lake Lodge is rustic hotel
Q96: Scenario 17-4
Trapper's Lake Lodge is rustic hotel
Q97: Marketing databases are used by businesses for
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents