Scenario 17-2
AmericanProfile is an e-technology company.It allows companies to search and navigate gigabytes of data, categorize disparate content, and gain secure access to information regardless of where it resides-all from its Web browser.So, AmericanProfile can share content across connected servers with partners, suppliers, customers, and employees to form an e-business content network.And it all happens in real time.
-(Scenario 17-2) One of the magazine publishers AmericanProfile has studied collects data at its website about readers of one of its health and fitness magazines.The publisher uses direct mail to try to get these readers to subscribe to another one of its publications, one that focuses on nutrition.This practice is known as

Question

Quizplus · Accepted Answer

Cross-selling involves offering customers complementary or related products or services to the ones they have already purchased or shown interest in. In this scenario, the magazine publisher is attempting to get readers of its health and fitness magazine to subscribe to its publication on nutrition, which is a related product.

Scenario 17-2 AmericanProfile Is an E-Technology Company.It Allows Companies to Search and Search