Scenario 18-2 a Young Man Decides to Become a Mass Producer of Producer

Scenario 18-2
A young man decides to become a mass producer of quality T-shirts.His small factory located in Oregon begins by promoting itself as hiring excellent seamstresses, offering a pleasant working environment, paying decent salaries, and, most importantly, giving the public an opportunity to buy clothing that is truly "made in America." The company eventually adds other clothing items, opens three brick-and-mortar retail stores in several large cities, and expands to online shopping.Over the years, the firm grows and prospers due to its reputation as an American manufacturer, a fair employer, and an opponent of the traditional view of "sweatshops." And along the way, it deals with a few public relations issues.
-(Scenario 18-2) The conflict passes, things settle down, and he goes on to build his business-knowing that a rash of bad publicity could have done him in early on, before he even got started.Now he knows that he is part of an industry with many questionable players.And he is aware that the chance of being associated with sweatshops, illegal hiring, or other unsavory aspects of business must be anticipated.In this way, he has

A) conducted a situation analysis.
B) developed his program objectives.
C) formulated his marketing rationale.
D) identified his vulnerabilities.