Scenario 18-2 a Young Man Decides to Become a Mass Producer of Producer

Scenario 18-2
A young man decides to become a mass producer of quality T-shirts.His small factory located in Oregon begins by promoting itself as hiring excellent seamstresses, offering a pleasant working environment, paying decent salaries, and, most importantly, giving the public an opportunity to buy clothing that is truly "made in America." The company eventually adds other clothing items, opens three brick-and-mortar retail stores in several large cities, and expands to online shopping.Over the years, the firm grows and prospers due to its reputation as an American manufacturer, a fair employer, and an opponent of the traditional view of "sweatshops." And along the way, it deals with a few public relations issues.
-(Scenario 18-2) Shortly after this young man launches his business, a local newspaper runs a series of investigative reports on crowded, dimly lit, and unventilated sweatshops along the West Coast that hire illegal immigrants.His business is mentioned, though only in a list of firms that employ seamstresses, not in the list of those accused of wrongdoing.Still, he feels the need to write a letter to the editor as well as put out press releases to clarify his position and describe his business ethics.In public relations terms, what is he doing?

A) promoting products
B) preparing internal communications
C) counteracting negative publicity
D) lobbying