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Scenario 18-2 a Young Man Decides to Become a Mass Producer of Producer

Question 89

Multiple Choice

Scenario 18-2
A young man decides to become a mass producer of quality T-shirts.His small factory located in Oregon begins by promoting itself as hiring excellent seamstresses, offering a pleasant working environment, paying decent salaries, and, most importantly, giving the public an opportunity to buy clothing that is truly "made in America." The company eventually adds other clothing items, opens three brick-and-mortar retail stores in several large cities, and expands to online shopping.Over the years, the firm grows and prospers due to its reputation as an American manufacturer, a fair employer, and an opponent of the traditional view of "sweatshops." And along the way, it deals with a few public relations issues.
-(Scenario 18-2) He feels he did a good job in his series of press releases about the positive aspects of his company.However, he is aware that press releases have their limitations.He knows that they


A) are better at promoting positive news than combating negative information.
B) cannot be integrated with other communication efforts.
C) do well in communicating information internally but not as well externally.
D) may be edited, misconstrued, delayed, or not run at all by media organizations.

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