Scenario 18-2
A young man decides to become a mass producer of quality T-shirts.His small factory located in Oregon begins by promoting itself as hiring excellent seamstresses, offering a pleasant working environment, paying decent salaries, and, most importantly, giving the public an opportunity to buy clothing that is truly "made in America." The company eventually adds other clothing items, opens three brick-and-mortar retail stores in several large cities, and expands to online shopping.Over the years, the firm grows and prospers due to its reputation as an American manufacturer, a fair employer, and an opponent of the traditional view of "sweatshops." And along the way, it deals with a few public relations issues.
-(Scenario 18-2) After 35 years, he looks back to his beginnings.He had little money for a public relations agency early on, so he had to create carefully worded messages and strategically placed ads that got the public to perceive the business as a whole in a very positive light.In essence, he was using a type of

Question

Quizplus · Accepted Answer

The young man's strategy of creating carefully worded messages and strategically placed ads to promote his company's positive image is an example of corporate advertising. Corporate advertising is a form of marketing communication that focuses on promoting a company's image, values, and reputation, rather than promoting specific products or services. In this case, the young man was promoting his company as a fair employer and an opponent of sweatshops, which helped to create a positive image of the brand in the eyes of the public.

Scenario 18-2 a Young Man Decides to Become a Mass Producer of Producer