Pagpartet is a supermarket that sells good quality products and renders excellent client service. Pagpartet's membership program for regular clients offers good discounts on perishable products. Its popularity and business generally increase through word-of-mouth. Consumers who shop at Pagpartet rarely switch to another supermarket for their monthly grocery shopping. In the context of marketing, which of the following concepts does this scenario best illustrate?
A) Customer loyalty
B) Market segmentation
C) Marketing mix
D) Cognitive dissonance

Question

Quizplus · Accepted Answer

The scenario illustrates customer loyalty, as consumers consistently choose Pagpartet for their grocery shopping due to satisfaction with its products and services.

Pagpartet Is a Supermarket That Sells Good Quality Products and Renders