Which of the following is a similarity between demographic segmentation and psychographic segmentation?
A) Both divide markets based on consumer characteristics.
B) Both divide markets based on where consumers live.
C) Both divide markets based on how people behave toward various products.
D) Both are categories of business market segmentation.

Question

Quizplus · Accepted Answer

Both demographic and psychographic segmentation divide markets based on consumer characteristics, such as age, gender, income for demographic, and lifestyle, values, or personality for psychographic.

Which of the Following Is a Similarity Between Demographic Segmentation