Boncidio Inc., a cell phone manufacturer, introduced a new cell phone model. 85 percent of this phone is made from biodegradable materials. This product attracts customers who give importance to using environment-friendly products in their daily lives. In the context of social responsibility and technology, Boncidio best illustrates _____.

Question

Quizplus · Accepted Answer

Boncidio's marketing strategy is focused on promoting the use of biodegradable materials, which is a part of green marketing. Green marketing involves promoting products or services that are environmentally friendly to appeal to a segment of socially responsible customers.