Julian Colton is an athlete who has won Olympic medals in various track events. He endorses the health drinks of Kaylao, a company that manufactures and sells organic food products. Kaylao shows Colton in its television advertisements and hoardings to gain people's attention. Which of the following marketing strategies does this scenario best illustrate?

Question

Quizplus · Accepted Answer

This scenario illustrates people marketing, where the company uses the celebrity status of Julian Colton to promote its products to the target audience.

Julian Colton Is an Athlete Who Has Won Olympic Medals