Which of the following statements is true of product-use-based market segmentation?
A) It helps product industries that are clustered in certain areas.
B) It includes both the benefits that consumers seek from products and how consumers use the product.
C) It can incorporate countries, cities, or population density as key factors that affect products.
D) It helps small companies in narrowing the target markets for their products.

Question

Quizplus · Accepted Answer

The Answer of Which of the following statements is true of product-use-based market segmentation?
A) It helps product industries that are clustered in certain areas.
B) It includes both the benefits that consumers seek from products and how consumers use the product.
C) It can incorporate countries, cities, or population density as key factors that affect products.
D) It helps small companies in narrowing the target markets for their products.

Which of the Following Statements Is True of Product-Use-Based Market