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Walt Owns an Auto Repair Shop in Northern Rottasa

Question 80

Multiple Choice

Walt owns an auto repair shop in Northern Rottasa. He goes an extra mile to please his customers by providing comfortable and attractive waiting rooms, friendly service, and long-term warranty on all repair work. Which of the following philosophies has Walt employed to make his customers highly satisfied?


A) The socially responsible marketing concept
B) The production concept
C) The hard sell concept
D) The marketing concept

Correct Answer:

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