Management at Christi's Car Rental was interested in researching consumer preferences when it comes to the type of car customers would like to rent.Management talked with knowledgeable people face-to-face and sought answers to very narrow questions.This is an example of a(n):

Question

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This is an example of an interview because management is talking directly with individuals to gather their preferences. Focus groups involve a small group of individuals discussing a topic, Delphi studies involve a group of experts providing input anonymously, surveys involve collecting data from a larger group of people, and observation involves observing behavior without direct interaction.

Management at Christi's Car Rental Was Interested in Researching Consumer