Firms with ________ motivations go international because they want to; those with ________ motivations go international because they have to.

Question

Quizplus · Accepted Answer

Firms with proactive motivations choose to go international to exploit opportunities or to expand, while those with reactive motivations are compelled to enter international markets due to competitive pressures, market demands, or other external factors.

Firms with ________ Motivations Go International Because They Want To;