Participation by a firm in international business through an intermediary,in which the firm does not deal with foreign customers or firms is called _________.

Question

Quizplus · Accepted Answer

Indirect involvement refers to a situation where a firm participates in international business through an intermediary, such as an agent or a distributor, rather than dealing directly with foreign customers or firms. This approach can help to reduce transaction costs and risks associated with entering new markets.

Participation by a Firm in International Business Through an Intermediary,in