Participation by a firm in international business in which the firm works with foreign customers or markets to establish a relationship is referred to as ________.

Question

Quizplus · Accepted Answer

Direct involvement refers to a firm actively engaging in international business through establishing relationships with foreign customers or markets. This includes activities such as exporting, licensing, joint ventures, and foreign direct investment.

Options A and B are not relevant to the given scenario.

Option D refers to a payment made to a licensor or patent holder for the use of their intellectual property.

Option E refers to firms that establish a global presence from their inception or early stages of their development.

Participation by a Firm in International Business in Which the Firm