Executives at M.L.Jones Company are interested in selecting a target market for the company's new line of computer software.Executives are currently assessing the size of existing markets and forecasting the size of future markets.What stage of the process for screening and analyzing foreign markets is the Company currently in?

Question

Quizplus · Accepted Answer

The company is currently estimating the market potential, which involves assessing the size of existing markets and forecasting the size of future markets. This is part of the second stage of the process for screening and analyzing foreign markets, which is estimating market potential.