________ are the inherent features of the product offering,whether actual or perceived.

Question

Quizplus · Accepted Answer

The inherent features of the product offering, whether actual or perceived, are referred to as product characteristics. Promotion characteristics relate to the methods used to promote the product, packaging characteristics refer to the physical appearance and materials used for packaging, labeling characteristics relate to the information displayed on the product label, and company characteristics relate to the qualities and reputation of the company behind the product.

________ Are the Inherent Features of the Product Offering,whether Actual