________ is based on a demand-oriented strategy and is thus more consistent with the marketing concept.

Question

Quizplus · Accepted Answer

Market-differentiated pricing is based on understanding customer demand and setting different prices for different market segments. This approach is more consistent with the marketing concept, which focuses on meeting the needs and wants of customers. Dual pricing, cost-plus method, marginal cost method, and standard worldwide pricing are all based on internal factors such as cost or uniform pricing, rather than customer demand.

________ Is Based on a Demand-Oriented Strategy and Is Thus