Analysis of the difference between market potential and actual sales is called a(n):

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Gap analysis compares the potential market demand for a product or service to the actual sales generated, identifying areas of opportunity for increased sales and market share. Income elasticity of demand measures the responsiveness of sales to changes in income levels. A market audit evaluates a company's overall marketing strategy, while analogy compares similarities between different products or markets. Longitudinal analysis tracks changes in sales and market trends over time.

Analysis of the Difference Between Market Potential and Actual Sales