The market expansion policy that involves concentrating on a small number of markets is referred to as ________.

Question

Quizplus · Accepted Answer

Concentration strategy involves focusing on a small number of markets to expand business operations, rather than diversifying or expanding into multiple markets. This allows for a more targeted approach and often leads to increased market share in those specific markets. The other options are not relevant to this concept.

The Market Expansion Policy That Involves Concentrating on a Small