The ideal situation in developing message strategy is to have a world brand-a product that is manufactured,packaged,and positioned the same around the world.
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Q56: Adapting to local conditions in each and
Q57: Activities such as couponing,sampling,premiums,consumer education and demonstration
Q58: Developing the promotional message is referred to
Q59: In the early stages of internationalization,exporters rely
Q60: The complicating factors that separate the two
Q62: Word-of-mouth and grassroots-brand advocacy do not have
Q63: According to a survey of opinion leaders
Q64: Price-setting strategy in which the export price
Q65: _ are brands that reach the world's
Q66: A method for estimating market potential from
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