Hydroplus is a skincare brand.It has a new product that effectively reduces skin blemishes and has proven more effective in clinical trials than the leading skincare brands.Which approach should they take to their advertising to communicate this superiority?
A)Hard-sell
B)Soft-sell
C)Image
D)Sensual
E)None of the above

Question

Quizplus · Accepted Answer

Hard-sell advertising would be most effective for Hydroplus in this scenario because it directly communicates the product's benefits and superiority over competitors, which is crucial for convincing consumers to switch brands.

Hydroplus Is a Skincare Brand