Institutional advertising that focuses on winning the public over to the organisation's point of view is also referred to as ________ advertising.
A)retailer
B)seller
C)manufacturer
D)corporate
E)organisation

Question

Quizplus · Accepted Answer

Institutional advertising that focuses on winning public over to the organisation's point of view is known as corporate advertising. It aims to create a positive image, establish goodwill and enhance the reputation of the organisation. It is different from product or service-related advertising, where the focus is on promoting specific products or services. Therefore, the most appropriate choice is (D) corporate. The other options, retailer, seller, manufacturer, and organization, are too broad and do not necessarily refer to advertising aimed at winning the public over to a specific organization's point of view.

Institutional Advertising That Focuses on Winning the Public Over to the Organisation's