Who is ultimately responsible for monitoring the work and paying the bills on an advertising account?
A)Agency
B)Supplier
C)Accountant
D)Traffic
E)Advertiser

Question

Quizplus · Accepted Answer

The advertiser is ultimately responsible for monitoring the work and paying the bills on an advertising account. The agency or supplier works on behalf of the advertiser and provides the services, but it is the responsibility of the advertiser to ensure the work is satisfactory and the bills are paid on time.

Who Is Ultimately Responsible for Monitoring the Work and Paying