The marketing mix is also known as the ________.
A) four Ms
B) PSI
C) P matrix
D) tangible/intangible continuum
E) four Ps
Correct Answer:
Verified
Q7: Advertising is usually paid for by the
Q13: Banking,hairdressing and car washing are all examples
Q14: When at least some consumers consider a
Q15: Who is ultimately responsible for monitoring the
Q16: Which advertising approach attempts to touch consumers'
Q18: The _ initiates the advertising effort by
Q19: Which of the following does NOT define
Q20: The process a business uses to satisfy
Q21: All of these terms EXCEPT _ refer
Q22: 'I liked the ad,but what was it
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