'I liked the ad,but what was it for?' describes advertising that has failed because of a flaw in the ________ strategy.
A)media
B)marketing
C)advertising
D)creative
E)research

Question

Quizplus · Accepted Answer

The statement indicates a failure in the creative strategy, as it suggests that while the advertisement was likable or memorable, it did not effectively communicate the product or brand it was meant to promote. This is a common issue when the creative aspect of an ad focuses too much on entertainment or abstraction without clearly linking back to the product or service being advertised.

'I Liked the Ad,but What Was It For?' Describes Advertising